The Amount of Preparation Necessary is Always More than Expected - Busola
The thumbnail picture is a flyer. Flyers are a unit of preparation, the time to make it is part of the event.
The design and the information also had to be gathered. Various communications also took place. All of that is part of the event. All of that is strategy.
When you own ANYTHING "strategy" begins to take priority over "work". Your responsibility is now larger than yourself, just as your estate has grown, so has your responsibility.